While this Article is about Hotel reviews found on line by guests, the same philosophy and tactics apply to the Spa Industry.

Traveler reviews have become part of the daily dialogue of web travel shoppers.   Millions of travelers log on daily and may experience a property through hotel generated photos and written text, but they find reviews and candid photography much more believable.

Many in the industry feel review sites are not objective and may be manipulated. They feel the content is not controllable or actionable and reject the opportunity to manage these sites by saying...

A new resort spa in Lake Arrowhead, CA, draws on the healing practices of the area’s first settlers to offer a truly authentic and indigenous experience.  An ideal retreat for those looking to escape the fast-paced life of Los Angeles, Lake Arrowhead Resort and Spa (Lake Arrowhead, CA), located just an hour-and-a-half away, recently introduced an 11,000-square-foot spa as part of the property’s $17 million renovation.